BMW
1 series china
BMW and Interone China asked us at 39 Degrees North to create a series of animations extolling the virtues of front wheel drive, for BMW's launch of the first 1-series front wheel drive car in China. The series was a huge success in China and went viral gaining over 8 million views for the 3 videos combined. It was a decidedly unique direction for BMW in China, and was part of a campaign to both educate and excite a new market.